VNYL, Vinyl Me, Please Offer New Approach to Record Shopping
People who prefer listening to vinyl might tell you that part of the fun in collecting music is the record store experience — flipping through piles of vinyl, swapping recommendations with likeminded audiophiles and music lovers, and sometimes taking home albums by artists you’ve never listened to. There’s been a surge in vinyl sales over recent years and a new generation of people looking to build a solid record collection. Of course a rekindled love with the phonograph record wouldn’t be much to talk about if it didn’t come with an exciting new spark. Enter, VNYL and Vinyl Me, Please, two subscription-based programs that strive to modernize how people get their music. Both allow music lovers to boost their record collection and discover new artists in a way that doesn’t involve spending hours browsing the aisles of a record store.
Deemed the “Netflix of vinyl records,” VNYL was funded through a Kickstarter campaign set up by Nick Alt. It allows people to “rent” three LPs that are curated based on the current #vibes of the listener. They can keep the records for as long as they see fit and return them once they are done listening. There is also the option to buy the records (for around $12 each), if they liked what they heard.
We believe that the sound of vinyl can’t be replicated by streaming, downloads, or CDs. It’s special, it’s analog, it’s different, real, and tangible. We believe in promoting vinyl in the best way we know how – by curating simple packages that you can vibe with.
Pick – Choose from our list of #vibes so we may hand-curate a stack of wax for you.
Play – Each month a surprise batch of beautiful 12″ LPs arrives to enliven your turntable.
Repeat – Keep the ones you love, return the ones that were eh. We prep and send more.
Vinyl Me, Please is currently invite only. People can sign up directly on the site and will receive an invitation, usually within a week. Once this invitation is sent out, a person has 72 hours to purchase a subscription (monthly: $27 per month; 3-month: $75 every 3 months; annual: $284 per year) or be sent to the bottom of the waitlist.
Each month you’ll receive an album on vinyl delivered straight to your door — albums that aren’t just good, but essential for any record collection. The kind of album that will grow old with you. You’ll also receive a custom cocktail pairing (recipe) and an album-inspired piece of art from one of our favorite artists. In addition to your monthly record, you’ll have access to The Standard, a weekly music digest highlighting the best new music & gear from artists & brands you need to know.
We believe in the power of the album as an art form. Songs are not created to be consumed individually, they’re pieces of a work of art that, as a whole, has a message or a point of view that the artist is sharing. By focusing on an album as a whole, in a medium that encourages true listening, delivered as a full sensory experience, we are trying to reconnect our members with music, whatever that means for them in their lives.
What do you think of these new ways to discover music? Do you prefer the old-fashioned approach of going to a record store or do you like the convenience offered by these programs? Let us know in the comments.