Hippo Campusformed in Minnesota just under two years ago, but the band is already making a name for itself. This year, the four-piece group comprised of art school grads was named “Best Newcomers” by Rolling Stone and “The Best of What’s Next” by Paste Magazine.
On Oct. 2, Hippo Campus releasedSouth and on Nov. 10 released a music video for the album’s title track.
“The ‘South‘ video was an opportunity for us to create a series of images that directly reflected the vibe of the music. Rather than make a direct interpretation of the song’s story, we wanted the video serve as its own piece. It’s ultimately a testament that there’s no true self, we are many people, ever-changing with every moment that passes,” reads the band’s press release.
Watch the video below and tell us what you think in the comments…